The Department of Tourism (DOT) has released the Philippines’ new tourism slogan to replace “It’s More Fun in the Philippines.”
This Tuesday, the launch of the new tourism slogan “Love the Philippines,” was held at the Manila Hotel, which was attended by President Ferdinand “Bongbong” Marcos Jr.
The launch of the new tourism slogan is timed to celebrate the 50th year of Philippine tourism.
It was in 2012 when the slogan “It’s More Fun in the Philippines” was used to attract tourists.
This past month, Tourism Secretary Christina Garcia-Frasco said the new tourism campaign would focus on the country’s culture and Filipinos.
“The enhanced tourism slogan will give our country an opportunity to market itself not just as a fun destination, which it will continue to be, but also as a destination for everything else that includes highlighting our culture and our people,” Frasco said in news forum.
The secretary said the new slogan will be released following the approval of the National Tourism Development Plan for the year 2023–2028.
The DOT’s target is to attract 4.8 million international tourists in 2023, after recording 2.65 million foreign visitors in 2022.
The DOT also expects domestic tourism to recover 100%.
DOT releases new tourism slogan of Philippines
“We can see how tourism, notwithstanding the recent reopening due to the pandemic, has proven itself to be a very reliable source of income for our fellow Filipinos and a reliable source of contribution to our economy,” said Frasco.
In 2022, tourism revenue surpassed P100 billion, with over two million tourists visiting the country since its borders reopened for leisure travel.
DOT reported a total of 2,025,421 visitor arrivals in the country. Foreign tourists account for 73.43% of the total, or 1,487,343, while abroad Filipinos account for 26.57%, or 538,078.
In terms of international visitor arrivals counted per country, the United States maintains top place with 385,121 (19.01%). South korea came in second with 285,583 (14.10%), and Australia came in third with 96,297 (4.75%).
Canada is ranked fourth, with 89,248 (4.41%), and the United Kingdom is ranked fifth, with 77,267 (3.81%).
Japan came in sixth with 75,564 (3.73%), India came in seventh with 41,292 (2.04%), Singapore came in eighth with 39,801 (1.97%), Malaysia came in nine with 35,128 (1.73%), and Vietnam came in tenth with 32,970 (1.63%).
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